Ladies' cell phone survey Mobile Phones / Other Posted by zmcnulty on Nov 11, 2004 - 07:01 PM |
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"Girl's Lab" (yeah) conducted a survey of girls aged 10-15 about what they wanted in cellular phones, and the results were pretty interesting. Girl's Lab conducted a survey regarding the ownership of cellular phones and standards for phone selection, targeted at girls aged 10 to 15. Various details have become clear, such as the increasing trend towards cell phone ownership, and criterion for selecting a phone. The survey was conducted October 23rd to 25th over the internet. Of the 30,000 registered members of the "Nicola" low-teen fashion magazine website, there were 4,118 valid responses. The sample consisted of girls in their fifth year of elementary school to girls in their third year of middle school. When asked if they have a cellular phone, 44.1% responded "I have a phone just for myself," 12.8% responded "I have a phone that I share with my family, meaning that a total of 56.9% own a cellular phone. Comparing this number with a cell phone ownership survey conducted last year, there has been a 12.1 percent increase, meaning the spread of cellular phones is advancing rapidly. 77.9%, a vast majority, responded "My parents pay it all for me" in response to monthly usage charges. In response to asking what points were important when choosing a cellular phone, the most important was "a nice looking screen" at 95.2%, and after that "the body color is cute" at 91.6%, "lots of types of emoticons" at 88.1%, and "it has a camera" at 85.1%. The trend indicates that an abundance of emoticons are more important than cameras, indicating that the target generation pays attention to communication using characters. Respondents were then asked to indicate what color of cellular phone they want when choosing a phone. 48% responded "light pink," 24.3% responded "white," 19.5% responded "light blue," -- most seem to be gathered around light and pastel colors. Inspired by: http://k-tai.impress.co.jp/cda/article/news_toppage/21376.html [1] News Release (PDF): http://www.girlslab.com/release/release041110.pdf [2] |
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This article is from TechJapan http://www.techjapan.com/ The URL for this story is: http://www.techjapan.com/modules.php?op=modload&name=News&file=article&sid=672 Links in this article [1] http://k-tai.impress.co.jp/cda/article/news_toppage/21376.html [2] http://www.girlslab.com/release/release041110.pdf |