Japan Victor Corporation (JVC) announced on 11 October that they have joined the Blu-ray Disc Association (BDA). They are the first organisation to join the BDA since its establishment on 4 October.

BDA membership is composed of three levels - the Board of Directors, which determines overall strategy and purpose, Contributors, which is responsible for standards development, and General Members. Victor/JVC will participate in the BDA as a Contributor.

Victor/JVC explained that they chose to join the BDA because they believe that "the Blu-ray Disc is the best choice for content providers and consumers." The support from the consumer electronics industry for the Blu-ray format was also important.

Source: http://www.watch.impress.co.jp/av/docs/20041012/bda.htm [1]