TechJapan

Sony still most sought-after PC brand for Japanese

Business / Other
Posted by zmcnulty on Sep 29, 2004 - 07:20 PM

This is actually two different surveys that I'm going to combine into o­ne news post.

The first found that "Sony" is still the preferred PC maker in Japan, and the second found that price is the most influential factor of the purchase of new hard drive-based portable audio players. Also, more women want a Vaio Pocket than men. What the shit?



-Survey: "Things you want" for Japanese people, "Sony" still PC maker

MDB Net Survey announced the results of their "Survey of 'What Japanese People Want' II." Both men and women in their 20s to 50s were asked "what [they] like" of 4 different branches, in which their were 13 types. The survey period was conducted from September 17th until the 21st, and the number of respondents was 461.

Inside of this survey, o­ne of the results was what PC maker people like. Given the choices of Apple, Iiyama Electric, Sharp, Seiko Epson, Sotec, Sony, Dell, Toshiba, IBM Japan, Nippon Electric (NEC), Hewlett-Packard Japan, Hitachi Mfg., Victor, Fujitsu, Matsushita Electric Industries (Panasonic), and Mitsubishi Electronics, respondents were asked to choose the makers they like (multiple answers possible, as many as you want). At the top was "Sony" with 43.0%, second was "Fujitsu" at 34.1%, and third "Nippon Electric (NEC)" with 32.1%. When looking at the generation breakdown, those in their 20s had "Sony" at the top with 50%, "Fujitsu" next with 34.2%, and "Apply Computer" in third with 28.1%. The results were different in the over-30 category. From the top down, the top three companies were "Sony," "Nippon Electric (NEC)," and "Fujitsu."

Surveys are in the process of being conducted regarding favorite AV component and household electronics makers.

Inspired by:
http://www.itmedia.co.jp/pcupdate/articles/0409/29/news045.html [1]

-Survey: "Price" is a serious consideration for the purchase of portable audio players containing hard drives

Info Plant announced o­n the 28th the results of their "Portable Audio Players Containing Hard Drives" survey conducted o­n the company's "Tokusuru Menu" i-Mode site.

According to this survey, 5.8% of respondents (996 people) actually owned o­ne such player. When looking at the sex/age breakdown, compared to other ages, 11% of males under 19 owned such a device, far more than other groups.

While 65.6% of those not currently owning players indicated that they intend to purchase o­ne, 56.5% responded "anyway, I'm going to purchase o­ne" - but those who responded "I plan to purchase o­ne within a year" represented less than 10%.

Owners of players were asked what product they currently use - "iPod" was o­n top at 17.8%, "VAIOPocket" was in second at 14.7%, and finally "NETWORKWALKMAN NW-HD-1" was in third with 14.1%. Looking at the sex breakdown, men preferred "iPod," while women preferred "VAIOPocket."

Those who did not currently own players were asked which player they wished to purchase. "iPod mini" was o­n top with 24.7%. Continuing, "VAIOPocket" had 17.4%, and "iPod" had 17.1%. o­n the other hand, 37.2% responded that they "don't know" which definite product. Looking at the sex breakdown again, the ratio of those who wanted the "iPod mini" was greater in women then men (male: 21.3%, female: 26.9%). More men expressed that they wanted the "NETWORK WALKMAN NW-HD1" than women (male: 17.5%, female: 10.3%).

When asked to respond what the most important points for the purchase of a new portable audio player containing a hard drive were (choose maximum three), an overwhelmind 66.4% chose "price." Continuing, "functionality" represented 39.5%, and "design" represented 38.3%. When looking at the sex/generation breakdown o­ne last time, the respondents who indicated "functionality" as important increased as age increased, for both men and women. "Design," o­n the other hand, decreased for both men and women as age increased. While "design" was important for both men and women under 20 years of age, 62.5% of women under 19 indicated design was an important factor.

The survey was conducted of 17,230 i-Mode users throughout the country. Men represented 37.9%, and women 62.1%.

Inspired by:
http://www.itmedia.co.jp/survey/articles/0409/28/news044.html [2]
This article is from TechJapan
  http://www.techjapan.com/

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Links in this article
  [1] http://www.itmedia.co.jp/pcupdate/articles/0409/29/news045.html
  [2] http://www.itmedia.co.jp/survey/articles/0409/28/news044.html