TechJapan

Na Me~ru Valentine's Day candy from Takara

Other / Takara
Posted by zmcnulty on Jan 17, 2006 - 03:02 PM

If you're searching for something unique for your loved o­ne this Valentine's Day, look no further than Takara's "Na Me~Ru" candy. Designed to look like a mailman, for some reason.



Takara will release the "Na Me~Ru" candy, which features a button o­n the grip shaft that will display a message when held. It costs 525 yen.

It is designed to look like a mailman, and pushing a button o­n the grip will cause the candy to glow and display a message. There are six different messages across six different flavors: "I like you. A lot" (strawberry), "Happy" (lemon), "Break a leg" (green apple), "Thanks" (cola), "Congratulations" (orange), and "I love you" (peach). Two button-style batteries (LR44) provide power.

On the surface of the candy is an illustrated facial expression that can be associated with the message, and after the eater is done licking the candy, it can be used as a "glowing message stick." Though the message is described o­n a sticker o­n the packaging, the seal can be removed if the candy will be given as a present.

Takara said, "this can be used as a 'sweet' message conveying feelings o­n Valentine's Day or White Day," and that they propose they be used as a "Light-Up Confession Tool."

Translator's Notes: The name of this candy, "Na Me~Ru," is a play o­n words. "Nameru" is Japanese for lick, and given the statement about being designed after a mailman, it becomes clear that the "Me~ru" part can also be associated with "mail." Finally, Valentine's Day in Japan traditionally involves females confessing their love to males (usually with gifts of chocolate), and White Day (March 14th) vice versa (typically cookies). To further complicate things, "Orange Day" (April 14th) is for couples already together to confirm their love for o­ne another by giving oranges.

Inspired by:
http://plusd.itmedia.co.jp/lifestyle/articles/0601/17/news017.html [1]

Takara Homepage:
http://www.takaratoys.co.jp/ [2]

candy

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Links in this article
  [1] http://plusd.itmedia.co.jp/lifestyle/articles/0601/17/news017.html
  [2] http://www.takaratoys.co.jp/