Official company name
Fuji Photo Film Corporation

Common company name
FujiFilm

Company logo


Name when written in Japanese (normal)


Name when written in Japanese (traditional)


Name breakdown
 - "Fuji" - As in Mt. Fuji. No, really.
 - "Firumu" - Note that this is not Kanji, but Katakana.

Actual name origins
Though "FujiFilm" is of course a shortened version of the company's official name, there is an interesting tale of how they acquired the use of "Fuji" in the first place. Obviously associated with national symbol Mt. Fuji, the company unsurprisingly acquired its name from this mountain. While riding in his car o­n vacation in the region surrounding Mt. Fuji, the name was decided upon by who was to be come the company's president, Mr. Asano. But the name was already registered to a different company; after hard negotiation, they acquired rights to the name for a total of 8,000 yen. Big money at the time.

Corporate History
http://www.fujifilm.co.jp/history/tokusyu01.html

We keep with the "Fs" as we next cover Fujitsu. While Fujitsu isn't very well known for their own consumer products (though they do exist), the company is heavily involved behind the scenes. And by behind the scenes I can mean o­nly o­ne thing: research and development.