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Other: Na Me~ru Valentine's Day candy from Takara
Posted on Jan 17, 2006 - 03:02 PM by zmcnulty
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Posted on Jan 17, 2006 - 03:02 PM by zmcnulty
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| Print this article
If you're searching for something unique for your loved one this Valentine's Day, look no further than Takara's "Na Me~Ru" candy. Designed to look like a mailman, for some reason.
Takara will release the "Na Me~Ru" candy, which features a button on the grip shaft that will display a message when held. It costs 525 yen.
It is designed to look like a mailman, and pushing a button on the grip will cause the candy to glow and display a message. There are six different messages across six different flavors: "I like you. A lot" (strawberry), "Happy" (lemon), "Break a leg" (green apple), "Thanks" (cola), "Congratulations" (orange), and "I love you" (peach). Two button-style batteries (LR44) provide power.
On the surface of the candy is an illustrated facial expression that can be associated with the message, and after the eater is done licking the candy, it can be used as a "glowing message stick." Though the message is described on a sticker on the packaging, the seal can be removed if the candy will be given as a present.
Takara said, "this can be used as a 'sweet' message conveying feelings on Valentine's Day or White Day," and that they propose they be used as a "Light-Up Confession Tool."
Translator's Notes: The name of this candy, "Na Me~Ru," is a play on words. "Nameru" is Japanese for lick, and given the statement about being designed after a mailman, it becomes clear that the "Me~ru" part can also be associated with "mail." Finally, Valentine's Day in Japan traditionally involves females confessing their love to males (usually with gifts of chocolate), and White Day (March 14th) vice versa (typically cookies). To further complicate things, "Orange Day" (April 14th) is for couples already together to confirm their love for one another by giving oranges.

http://plusd.itmedia.co.jp/lifestyle/articles/0601/17/news017.html
Takara Homepage:
http://www.takaratoys.co.jp/
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