SolidAlliance has gone and hit the pipe a bit too hard this time. Taking the term "ThumbDrive" too literally (which, they say, is frequently used to refer to USB memory devices in the US and other English-speaking countries), they have announced a product called the "YeahDrive."

You know there's a problem when the press release contains an exchange between a "foreign superior" and a "Japanese subordinate":

Foreign Superior: Do you have a thumbdrive?
Japanese Subordinate: Yeah!

Thus this product's name (somehow): The "YeahDrive."
Be sure to take a look at SolidAlliance's other "alternative" products if you missed them.

Today, SolidAlliance announced the USB memory shaped like a thumb, the "YeahDrive," and has begun selling it via their o­nline store, the "SolidAlliance-Store." Its price is 7,800 yen (including tax).

This product consists of USB memory with a large, model thumb attached to it. It has a 128MB capacity, and supports USB 2.0.

Regarding the commercialization of this product, SolidAlliance said: "In Europe and the USA, USB memory devices are generally called "thumb drives." This terminology isn't very familiar to Japanese people, and if it comes up between Europe/Americans and Japanese, it frequently becomes an obstacle to communication. But not o­nly does this product help protect such 'communication follies,' you can forever visually scorch in your mind exactly why it is called a 'thumb drive' in Europe and the USA."

This product is offered in cooperation with Satou Sample, like the company's SushiDisk line of sushi-shaped USB memory devices.

Inspired by:
http://www.itmedia.co.jp/pcupdate/articles/0506/21/news018.html

Press Release:
http://www.solidalliance.com/press/press.html#0621